---
title: "CoreMedia: Building an Innovative Commerce Engine- On Existing Infrastructure"
description: In this video, we will provide examples of how quickly an API-based headless commerce solution could be implemented and integrated into your existing environment to unlock new channels to market!
---

![Discover CoreMedia Content Cloud](https://f.hubspotusercontent20.net/hub/8459120/hubfs/landingpage/homepage-hero-banner-times-square-picture-mobile.jpg?width=375&height=500&name=homepage-hero-banner-times-square-picture-mobile.jpg)

# Building an Innovative Commerce Engine – on Existing Infrastructure

### Register Now

Presented in partnership with:

- ![](https://contentcloud.coremedia.com/hubfs/EP_New_Logo_Linear_RGB.png)

As we take stock in moments of stillness, teams worldwide are revisiting existing strategies and tapping into creative ways to hit KPIs. Is your present infrastructure preventing you from embracing new channels to market?

In this video, we will provide examples of how quickly an API-based headless commerce solution could be implemented and integrated into your existing environment to unlock new channels to market!

## Our Panelists

- ![1613459697034](https://contentcloud.coremedia.com/hs-fs/hubfs/1613459697034.jpeg?width=200&height=200&name=1613459697034.jpeg)
  
  #### Karsten Reuter
  
  SVP Product Management, CoreMedia
- ![Tim Norman](https://contentcloud.coremedia.com/hs-fs/hubfs/Tim%20Norman.png?width=720&height=720&name=Tim%20Norman.png)
  
  #### Tim Norman
  
  Channel Director, EMEA, elasticpath

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